How to Read and Use Funnel Statistics in GoHighLevel
Updated May 2, 2024
Without a clear understanding of your funnel metrics, it's impossible to identify where prospects drop off or which steps drive revenue. This guide breaks down every statistic available in the GoHighLevel Funnel Builder — including opt-in rates, sales value, and earnings per pageview — so you can make data-driven decisions.
To access funnel statistics, navigate to Funnels And Websites > Funnels, and then click on the Stats tab.
Metrics Breakdown
Page Views
- All – Number of total page visits
- Uniques – Uniques page views
Opt-ins (Form Submission, Survey Submission, 2-Step Order Form Submission)
- All – Opt-ins
- Rate – (Opt-ins * 100) / (Unique page views)
Sales
- Count – Number of product sold
- Rate – (Number of product sold * 100) / (Unique page views)
- Value – Total value of products sold
Earnings / Pageview
- All – (Total value of products sold ) / (Page views )
- Uniques – (Total value of products sold) / (Unique Page views)
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